FORT WORTH, Texas — Premier Women’s Rodeo (PWR) is proud to announce a new partnership with the National High School Rodeo Association (NHSRA) for the 2026 National High School Finals Rodeo (NHSFR), July 19–25, in Lincoln, Nebraska.
As part of the partnership, PWR will serve as the official sponsor of the women’s posting and draw board throughout the National High School Finals Rodeo.
The partnership also creates an exciting pathway for the sport’s top young athletes. Female champions crowned at the 2026 National High School Finals Rodeo will receive exemptions to compete at the 2027 Premier Women’s Rodeo Championship, held May 13–16, 2027, at Cowtown Coliseum in Fort Worth, Texas.
PWR currently offers qualification opportunities in breakaway roping, barrel racing, team roping, goat tying, ranch bronc riding, bull riding, and the newly added pole bending, giving female athletes more opportunities than ever before to compete on one of the biggest stages in women’s rodeo.
“The National High School Finals Rodeo is where so many of today’s top rodeo athletes begin their journey, and we’re proud to continue building that bridge to the professional level,” said PWR Commissioner Linsay Rosser Sumpter. “This partnership reflects our shared commitment to creating opportunities for young women to chase their dreams and compete on the sport’s biggest stages. We look forward to welcoming the NHSFR champions to the PWR Championship and watching the next generation of cowgirls continue to raise the bar for women’s rodeo.”
The National High School Rodeo Association, the world’s largest rodeo organization for youth athletes, provides a platform for thousands of competitors each year while developing the future leaders of the western industry.
“We are very excited to have another opportunity to showcase our members,” said Gary Hawkes, Vice President of Marketing for the National High School Rodeo Association. “The PWR Championship is one of the biggest stages in women’s rodeo, and we can’t wait to see our qualifiers elevate their talents and compete at the highest level.”
The partnership reinforces both organizations’ commitment to growing women’s rodeo by providing meaningful opportunities for athletes as they transition from youth competition to the professional ranks.
For more information about Premier Women’s Rodeo, including qualification opportunities and the 2027 PWR Championship, visit premierwomensrodeo.com.
About PWR (Premier Women’s Rodeo)
PWR is a new women’s rodeo brand owned and operated by PBR – the global leader in bull riding and part of TKO – built to become the premier business and competitive platform in women’s rodeo. A rebirth of the Women’s Rodeo Championships, which launched the Women’s Rodeo World Championship in 2020, PWR brings proven momentum, having paid nearly $4.5 million to women athletes, delivered the highest-rated rodeo telecast in history on CBS, and produced the richest women’s rodeo event in the world with $1.25 million in payouts in 2025. PWR is the only all-women, multi-discipline championship featuring Breakaway Roping, Barrel Racing, Team Roping, and Goat Tying, with equal payouts across disciplines and a tiered Pro, Challenger, and Limited classification system that creates true competitive parity and accessibility for athletes ages 13 and up. Through year-round qualification via the Virtual Rodeo Qualifier, championship competition in iconic venues like AT&T Stadium alongside the PBR World Finals, and national broadcast exposure, PWR removes traditional barriers while leveraging PBR’s unmatched marketing, media, and storytelling power to build star athletes and elevate women’s rodeo to a mainstream sports audience.
About NHSRA (National High School Rodeo Association)
Founded in 1949, the National High School Rodeo Association (NHSRA) is the world’s largest youth rodeo organization, dedicated to preserving the western way of life while promoting education, sportsmanship, leadership, and character. With more than 14,000 members representing all 50 U.S. states, Australia, Canada, Guatemala, Mexico, and New Zealand, the NHSRA provides student-athletes in grades 5 through 12 the opportunity to compete at the highest level of youth rodeo. Each year, the Association awards more than $650,000 in scholarships and hosts the National Junior High Finals Rodeo and the National High School Finals Rodeo, showcasing the next generation of champions in the western industry. Through competition, education, and leadership development, the NHSRA continues to prepare young people for success both in and out of the arena.
For More Information Contact –
Brittany Rader – PWR – brittany.rader@pbr.com
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