Celebration features live music, fan experiences, cultural events and the richest purse in bull riding
FORT WORTH, Texas (April 13, 2026) – PBR (Professional Bull Riders) today announced an action-packed lineup of entertainment programming accompanying the 2026 PBR World Finals: Unleash The Beast, bringing the ultimate celebration of Western sports to Fort Worth, Texas, May 7–17.
A diverse lineup of largely free-to-attend programming will highlight the best of Western sports and culture, offering an unmatched way to experience one of Texas’ premier Western sports celebrations.
The PBR World Finals, returning to Texas for the sixth time and featuring a $3.3 million purse — the richest event in bull riding — highlighted by a $1 million World Champion bonus and a $500,000 event winner payout, will once again position Fort Worth as the epicenter of Western sports, beginning May 7–10 at the historic Cowtown Coliseum in the Fort Worth Stockyards and culminating May 14–17 at Dickies Arena, where the top riders will compete in the final rounds for the coveted gold buckle and 2026 PBR World Championship.
Complementing the World Finals, the 2026 PWR (Premier Women’s Rodeo) Championship will be held May 12–15 at Cowtown Coliseum. Newly launched by PBR, PWR is a wholly owned platform built to become the preeminent stage for women’s rodeo athletes worldwide, elevating the sport through increased competition, visibility and financial opportunity, while building on the legacy of the Women’s Rodeo World Championship, which has awarded more than $4.5 million to competitors.
Athletes compete in three divisions – Pro, Challenger, and Limited – to ensure equitable opportunities for all competitors. PWR’s innovative tiered system awards equal payouts across all disciplines and classifications, ensuring parity across Breakaway Roping, Barrel Racing and Team Roping. PWR will feature special showcase events including Goat Tying, Women’s Bull Riding and Women’s Bronc Riding – marking the first time since the early 2000’s that a women’s rodeo organization has included bull riding or bucking horse riding in its event.
Alongside these marquee events, PBR will showcase the world’s top Western sports athletes – both human and animal – through a robust lineup including the ABBI’s (American Bucking Bull Inc.) American Heritage Futurity, Chris Shivers Miniature Bull Riders, Bill Pickett Rodeo, Spirit of Mexico Rodeo and UBF (Ultimate Bullfighters) Midnight Bullfights.
In addition to serving as the official PBR merchandise and partner activations, the Stockyards Stampede will feature daily musical and DJ performances on the Cowtown Coliseum lawn.
Other programming of note includes:
Live Music + Entertainment
Five artists will deliver live music throughout the final weekend of the 2026 PBR World Finals. The lineup includes Cody Webb (May 14); Taylor Austin Dye at the PBR Ultimate Tailgate Party (May 15); Ashley Cooke, presented by Busch Light, following competition on May 15; Emerald City (May 16); and McCoy Moore closing out the festivities on May 17. For more information on how to win tickets to Ashley Cooke’s performance, presented by Busch Light, stay tuned to PBR.com for more details.
South Carolina native Cody Webb brings a modern country sound and high-energy stage presence, having toured with artists like Morgan Wallen and Cole Swindell. Rising country rocker Taylor Austin Dye will take the stage at the PBR Ultimate Tailgate Party, known for her gritty, high-energy performances and rapidly growing fanbase. Later that evening, Ashley Cooke—one of country music’s fastest-rising stars—will headline an invitation only post-event concert at Dickies Arena, blending polished vocals with a contemporary country-pop sound. Fan-favorite Emerald City will keep the energy high on May 16 with their signature blend of pop, funk, R&B and dance hits, delivering a nonstop, crowd-engaging performance. Closing out the weekend, McCoy Moore will bring an authentic country sound rooted in storytelling, rounding out the entertainment lineup with a nod to classic influences.
Drone Shows
Following PBR World Finals Unleash The Beast Rounds at Cowtown Coliseum, the Stockyards Stampede will light up the Fort Worth sky with specially curated drone shows May 7–9.
Stockyards Stampede Fan Fest + Fort Worth Herd Walks
The ultimate World Finals party in the Fort Worth Stockyards with an outdoor bar, live music from local artists and DJs, and the iconic Fort Worth Herd cattle drive.
PBR Ariat Boot Trot 5K/3K
On Saturday, May 9, PBR will host the fourth annual PBR Ariat Boot Trot 5K/3K in the Fort Worth Stockyards. Participants will weave through one of the most historic Western districts in the world and, upon completion, receive a commemorative medal to celebrate their run. Overall male, female, and junior finishers in both the 5K and 3K will also receive a pair of Ariat boots, along with additional prizes. In addition to the traditional 5K, participants can also sign up for a 3K that must be completed in cowboy boots or military boots to win – a challenge that embodies the grit and spirit of the Western lifestyle. To register, click here.
PBR World Finals Parade
The PBR World Finals Parade will take over the historic Fort Worth Stockyards, led by a ceremonial honor guard. The procession will showcase PBR teams, local businesses, and community partners, celebrating the grit and spirit of the Western lifestyle. Fans can expect standout moments throughout the route along Exchange Avenue, including appearances from Monster Energy and a crowd favorite monster truck, adding an extra layer of excitement and spectacle. The parade will be emceed by PBR talent, bringing energy and personality to this signature kickoff celebration. To participate in the parade, please submit your application by Thursday, May 1 here.
UBF Midnight Bullfights
The Ultimate Bullfighters (UBF) Midnight Bullfights return to historic Cowtown Coliseum for two late-night performances on May 8–9 at 11:30 p.m. The high-energy, team-based competition features 12 of the world’s top freestyle bullfighters competing in fast-paced, unscripted “bull games,” as the 2026 season culminates with a record $1 million in prize money awarded.
The ABBI American Heritage Futurity
The PBR World Finals will welcome the ABBI’s American Heritage Futurity. The American Heritage is one of the longest-running ABBI Futurities showcasing our Breeders programs. It is free to attend, the event will be held May 15–16 at 9 a.m. at the Will Rogers Watt Arena and feature the top two-year-old bovine athletes competing for one of the biggest payouts in ABBI, with an estimated purse of $200,000.
Chris Shivers Miniature Bull Riders
Fans will be able to watch the sport’s next generation — riders ages 8-14 — compete during the Chris Shivers Miniature Bull Riders event, Friday, May 8, and Saturday, May 9, at 9:30 a.m. inside Cowtown Coliseum.
NextGen Bull Riding Tour World Finals
Approximately 40 of the nation’s top youth bull riders will compete in the NextGen Bull Riding Tour World Finals on May 7 at Cowtown Coliseum, earning their spots through 12 PBR Velocity Tour events nationwide. The action begins at 8:30 a.m., and the event is free to attend.
Western Heritage + Community Celebrations
Cowboy Church with LeAnn Hart
PBR will offer eventgoers two Cowboy Church services, led by LeAnn Hart on Sunday, May 10 at 10 a.m. at the Fort Worth Stockyards Exchange Lawn, and Sunday, May 17 at 11:15 a.m. at Dickies Arena. In addition to her ministry, Hart is a bucking bull stock contractor at Hart Cattle Company alongside her husband, former bull rider and Kansas City Outlaws Head Coach J.W. Hart.
Bill Pickett Rodeo + Spirit of Mexico Rodeo
PBR will celebrate accomplished Black Western sports athletes through the Bill Pickett Invitational Rodeo on May 16 at 1:30 p.m. and 7 p.m., and a celebration of Hispanic rodeo traditions with the Spirit of Mexico Rodeo on May 17 at 2 p.m., all ticketed events at Cowtown Coliseum.
Special Events + Signature Experiences
PWR Gala & Back Number Ceremony
The richest all-women’s rodeo will launch with the official Kimes Ranch Welcome Gala and Back Number Ceremony, presented by Cowgirl Magazine, on May 11 at 6 p.m. at Billy Bob’s Texas.
PBR World Finals Charity Golf Tournament
PBR is once again teaming up with Outlaw Partners to host the second annual PBR World Finals Charity Golf Tournament on Thursday, May 14 at Hawks Creek Golf Course, benefiting the Western Sports Foundation, which supports Western athletes through programs focused on mental and physical health, life skills, and education and career development. To register, click here.
PBR World Finals Payout
$3.3 million total purse — the richest event in bull riding
$1 million World Champion bonus
$500,000 to event winner; $225,000 to runner-up
$50,000 for each round win
Top four finishers earn six-figure payouts
2026 PBR WORLD FINALS EVENT SCHEDULE
THURSDAY, MAY 7 – SUNDAY, MAY 17
Thursday, May 7
8:30 a.m.-10:30 a.m.
NextGen Bull Riding Tour World Finals
Cowtown Coliseum
Free
3 p.m.-8 p.m.
Stockyards Stampede Fan Fest
Fort Worth Stockyards
Free
3:45 p.m.-4:15 p.m.
Fort Worth Herd Walks
Fort Worth Stockyards
Free
6 p.m.-8 p.m.
PBR Premium Experience
Cowtown Coliseum – outside tent
Ticket Required
6:30 p.m.
Doors Open
Cowtown Coliseum
7:45 p.m.
PBR World Finals Unleash The Beast – Round 1
Cowtown Coliseum
Ticket Required
10:15 p.m.
PBR World Finals Drone Show
Fort Worth Stockyards
Free
Friday, May 8
9:30 a.m.-10:30 a.m.
Chris Shivers Mini Bulls
Cowtown Coliseum
Free
3 p.m.-8 p.m.
Stockyards Stampede Fan Fest
Fort Worth Stockyards
Free
3:45 p.m.-4:15 p.m.
Fort Worth Herd Walks
Fort Worth Stockyards
Free
6 p.m.-8 p.m.
PBR Premium Experience
Cowtown Coliseum – outside tent
Ticket Required
6:30 p.m.
Doors Open
Cowtown Coliseum
7:45 p.m.
PBR World Finals: Unleash The Beast – Round 2
Cowtown Coliseum
Ticket Required
10:15 p.m.
PBR World Finals Drone Show
Fort Worth Stockyards
Free
11:30 p.m.
UBF Midnight Bull Fights
Cowtown Coliseum
Ticket Required
Saturday, May 9
8 a.m. – 5K
8:05 a.m. – 3K Boot Trot
PBR Ariat Boot Trot 5K/3K
Fort Worth Stockyards
Ticket Required
9:30 a.m.-10:30 a.m.
Chris Shivers Mini Bulls
Cowtown Coliseum
Free
10 a.m.-8 p.m.
Stockyards Stampede Fan Fest
Fort Worth Stockyards
Free
11:15 a.m.-11:45 a.m.
Fort Worth Herd Walks
Fort Worth Stockyards
Free
11:45 a.m.-12:15 p.m.
PBR World Finals Parade
Fort Worth Stockyards
Free
3:45 p.m.-4:15 p.m.
Fort Worth Herd Walks
Fort Worth Stockyards
Free
6 p.m.-8 p.m.
PBR Premium Experience
Cowtown Coliseum – outside tent
Ticket Required
6:30 p.m.
Doors Open
Cowtown Coliseum
7:45 p.m.
PBR World Finals: Unleash The Beast – Round 3
Cowtown Coliseum
Ticket Required
10:15 p.m.
PBR World Finals Drone Show
Fort Worth Stockyards
Free
11:30 p.m.
UBF Midnight Bull Fights
Cowtown Coliseum
Ticket Required
Sunday, May 10
10 a.m.-2 p.m.
Stockyards Stampede Fan Fest
Fort Worth Stockyards
Free
10 a.m.
Cowboy Church with LeAnn Hart
Fort Worth Stockyards – Exchange Lawn
Free
11:15 a.m.-11:45 a.m.
Fort Worth Herd Walks
Fort Worth Stockyards
Free
12 p.m.-2 p.m.
PBR Premium Experience
Cowtown Coliseum – outside tent
Ticket Required
12:30 p.m.
Doors Open
Cowtown Coliseum
1:45 p.m.
PBR World Finals: Unleash The Beast –Round 4
Cowtown Coliseum
Ticket Required
3:45 p.m.-4:15 p.m.
Fort Worth Herd Walks
Fort Worth Stockyards
Free
Monday, May 11
6 p.m.
PWR Gala and Back Number Ceremony
Billy Bob’s Texas
Free
Tuesday, May 12
8 a.m.
PWR Preliminary Round 1
Cowtown Coliseum
Free
Wednesday, May 13
8 a.m.
PWR Preliminary Round 2
Cowtown Coliseum
Free
Thursday, May 14
9 a.m.
2nd Annual PBR World Finals Charity Golf Tournament
Hawks Creek Golf Course
Ticket Required
2 p.m.
PWR Preliminary Round – Semi-Finals Slack
Cowtown Coliseum
Free
11:15 a.m.-11:45 a.m.
Fort Worth Herd Walks
Fort Worth Stockyards
Free
5 p.m.-8 p.m.
PBR World Finals Ultimate Tailgate Party*
Dickies Arena – Simmons Bank Plaza
Ticket Required
6 p.m.-7 p.m.
Live Music: Cody Webb
Dickies Arena – Simmons Bank Plaza
Ticket Required
6:30 p.m.
Doors Open
Dickies Arena
7:30 p.m.
PWR Semi Finals
Cowtown Coliseum
Ticket Required
7:45 p.m.
PBR World Finals: Unleash The Beast
Dickies Arena
Ticket Required
Friday, May 15
11:15 a.m.-11:45 a.m.
Fort Worth Herd Walks
Fort Worth Stockyards
Free
3:45 p.m.-4:15 p.m.
Fort Worth Herd Walks
Fort Worth Stockyards
Free
5 p.m.-8 p.m.
PBR World Finals Ultimate Tailgate Party*
Dickies Arena – Simmons Bank Plaza
Ticket Required
6 p.m.-7 pm.
Live Music: Taylor Austin Dye*
Dickies Arena – Simmons Bank Plaza
6:30 p.m.
Doors Open
7:30 p.m.
PWR Championship
Cowtown Coliseum
Ticket Required
7:45 p.m.
PBR World Finals: Unleash The Beast
Dickies Arena
Ticket Required
Saturday, May 16
11:15 a.m.-11:45 a.m.
Fort Worth Herd Walks
Fort Worth Stockyards
Free
1:30 p.m.
Bill Pickett Rodeo
Cowtown Coliseum
Ticket Required
3:45 p.m.-4:15 p.m.
Fort Worth Herd Walks
Fort Worth Stockyards
Free
5 p.m.-8 p.m.
PBR World Finals Ultimate Tailgate Party*
Dickies Arena – Simmons Bank Plaza
Ticket Required
5:45 p.m.-7:15 p.m.
Live Music: Emerald City*
Dickies Arena – Simmons Bank Plaza
6:30 p.m.
Doors Open
Dickies Arena
7 p.m.
Bill Pickett Rodeo
Cowtown Coliseum
Ticket Required
7:45 p.m.
PBR World Finals: Unleash The Beast
Dickies Arena
Ticket Required
Sunday, May 17
11 a.m.-2 p.m.
PBR World Finals Ultimate Tailgate Party*
Dickies Arena – Simmons Bank Plaza
Ticket Required
11:15 a.m.
Cowboy Church with LeAnn Hart
Dickies Arena – Simmons Bank Plaza
Free
11:15 a.m.-11:45 a.m.
Fort Worth Herd Walks
Fort Worth Stockyards
Free
12:15 p.m.-1:15 p.m.
Live Music: McCoy Moore
Dickies Arena – Simmons Bank Plaza
12:30 p.m.
Doors Open
Dickies Arena
1:45 p.m.
PBR World Finals: Unleash The Beast
Dickies Arena
Ticket Required
2 p.m.
Spirit of Mexico Rodeo
Cowtown Coliseum
Ticket Required
*Included with ticketed event
Tickets for both events at Cowtown Coliseum and Dickies Arena are on sale now and can be purchased online at PBRWorldFinals.com.
Stay tuned to PBR.com for the latest news and results and be sure to follow the sport on all social media platforms @PBR.
About PBR (Professional Bull Riders):
PBR is the world’s premier bull riding organization. More than 1,000 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, and Canada. In 2022, the organization launched PBR Teams—10 teams of the world’s best bull riders competing for a new championship—as well as the PBR Challenger Series with more than 50 annual events nationwide. PBR events are broadcast on CBS Television Network, Paramount+, the CW Network, and FOX Nation. PBR is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, X at X.com/PBR, and YouTube at YouTube.com/PBR.
About PWR (Premier Women’s Rodeo)
PWR, the largest all-women’s rodeo in the world, is a new women’s rodeo brand owned and operated by PBR – the global leader in bull riding and part of TKO Group Holdings. Built from the foundation of the Women’s Rodeo Championships, which launched the Women’s Rodeo World Championship in 2020, PWR carries significant momentum. To date, the platform has paid nearly $4.5 million to female athletes and delivered the highest-rated rodeo telecast ever on CBS.
PWR is the only all-women’s, multi-discipline championship featuring Breakaway Roping, Barrel Racing, Team Roping, and Goat Tying. The league offers equal payouts across disciplines and a tiered Pro, Challenger, and Limited classification system designed to create true competitive parity and accessibility for athletes ages 13 and up. Through year-round qualification via the Virtual Rodeo Qualifier, championship competition in iconic venues alongside the PBR World Finals, and national broadcast exposure, PWR removes traditional barriers to entry while leveraging PBR’s unmatched marketing, media, and storytelling platform to build star athletes and elevate women’s rodeo to a mainstream sports audience.
About Ashley Cooke:
One of Country’s most magnetic young storytellers, Ashley Cooke made her unforgettable debut with 2023’s shot in the dark and soon scored her first Country radio No. 1 with “your place” — a GOLD-certified, Billboard Hot 100-charting hit that later won a 2024 CMT Music Award for Breakthrough Female Video of the Year. With a voice that carries both tenderness and quiet confidence, she’s since garnered nominations for New Female Artist of the Year at the ACM Awards and Best New Country Artist at the iHeartRadio Music Awards. While building up an acclaimed body of work including 2025’s ace — a nine-song project featuring her Country radio smash “the hell you are” and longtime fan favorite “baby blues” (a No. 1 hit on SiriusXM The Highway’s Hot 30 Countdown) — Cooke has collaborated with major artists ranging from Pop superstar Joe Jonas (“all I forgot”) to Country hitmaker Brantley Gilbert (“Over When We’re Sober”). Known for her emotionally charged and high-energy live show, she’s also toured with heavy-hitters like Luke Bryan, Parker McCollum, and Kane Brown and recently hit the road as support for Jon Pardi’s HONKYTONK HOLLYWOOD TOUR. As her profile continues to rise, Cooke made a cameo appearance in March on CBS’ Marshals (the newly launched spinoff of the blockbuster Western saga Yellowstone), just before heading overseas for C2C: Country to Country 2026 (including a performance at the iconic O2 Arena in London). With her sophomore album due out later this year, she’s now gearing up to take the stage at leading festivals like Tortuga Music Festival (4/10 in Fort Lauderdale, FL) and Hoofbeat (6/27 in Cadott, WI).
About Cody Webb:
Cody Webb is a rising force in country music, combining radio-ready songwriting with a seasoned live presence and a rapidly growing fanbase. With over 44.8 million global streams and 1.5 million social media followers, Cody has proven his ability to connect with a wide audience across digital platforms and the live stage. As a songwriter, Cody’s credibility is anchored by “Memories Are Made Of,” co-written with Luke Combs and Ray Fulcher, featured on Combs’ RIAA-certified 4x Platinum debut album, This One’s For You. He continues to write and release new music independently, leading up to his forthcoming full-length album, Country Is, set for release on April 17, 2026. Hailing from Ridge Spring, South Carolina, Cody grew up immersed in music—his father, a local musician, his mother a church music minister. His early musical influences span southern rock and classic country, a blend that now defines his modern sound. Cody has performed on national platforms including the NFL Draft broadcast, narrated by Dolly Parton, and he has opened for top-tier acts like Morgan Wallen, Sam Hunt, Riley Green, Dylan Scott, Trace Adkins, and Cole Swindell. His growing touring footprint includes headline and support shows across the country, and he’s performed the National Anthem at Dodger Stadium and Bank of America Stadium. He is managed by Bow To Stern Group, alongside Grammy-nominated producer Matt McClure. In recent years he has partnered with brands such as Lucchese Bootmaker, Pendleton Whisky, Takamine Guitars, Natural Light, and the South Carolina Department of Tourism, collaborating on campaigns, content, and events that align with his authentic country lifestyle. Cody brings a songwriter’s authenticity, a frontman’s charisma, and a digital-savvy brand that’s built for long-term success. He’s a ready-made artist with the work ethic, vision, and fan engagement to grow within today’s music landscape.
About McCoy Moore:
With a style rooted in the charm of his Central-Florida home, Sony Music Entertainment’s McCoy Moore makes country music so radiant and relaxed it should come with SPF 50. Through beaming baritone vocals and a warm sonic glow, the singer-songwriter embodies the land of perpetual summer, complete with its easy-does-it code of humble sincerity. On his debut album, Sunshine State, the Lakeland native shows Florida is much more than a vacation destination – it’s the place that made him the artist he is. A lifelong country fan schooled on late ‘90s and early 2000s radio, Kenny Chesney (his first concert), Tim McGraw, and Keith Whitley were the soundtrack to travel baseball and day trips to the beach, before a chance encounter with Luke Combs in 2017 helped propel Moore to Nashville at 19 years old. Wrapping nostalgic real-life stories in a rich, resonate country baritone, he began releasing music in 2025 with tracks like “Something to You,” and has now accumulated more than 19 million global streams while touring with HARDY, Kip Moore, and Chase Rice. But his heart remains in the Sunshine State. Co-writing all but one of 14 songs produced by hit maker Will Bundy (Riley Green, Ella Langley, Thomas Rhett), modern muscle and a throwback country spirit tap the nostalgic heat of long-gone summers, while Moore’s vocal carries the buzz of an incoming thunderhead. Heavy bass lines and steel guitars hang thick like Spanish Moss off an old Live Oak (much like the one on the album’s cover, which was shot in his grandparents’ garage), with soaring emotions and bright melodies begging to be cranked up loud. Over and over, vivid memories transform into singalong revelations of Moore’s Sunshine State. It’s just where he comes from.
About Taylor Austin Dye:
Taylor Austin Dye, a musical force hailing straight from the hollers of Booneville, Kentucky, has captured the hearts of audiences with her authentic country sound and undeniable talent. From the tender age of five, Taylor found herself on stage, captivating listeners with her powerful voice and commanding stage presence. With a rapidly growing social media following, Taylor has amassed an impressive fanbase of over 753,000 devoted followers on TikTok, 373,000 on Facebook, and 161,000 on Instagram. Known affectionately as the “Ride or Dyes” fanbase, her supporters eagerly await each new release and eagerly spread the word about her music. Taylor’s new Album Sick of me has proven to be a huge hit, garnering over 3.5 million streams across platforms. Her albums and singles have garnered over 42 million collective streams across platforms. Her music has also gained significant radio play, further solidifying Taylor’s position as a rising star in the country music space. Currently, Taylor is actively touring, gracing stages across the country with her rowdy, captivating performances. She has already had the honor of opening for legendary acts such as Wynonna Judd, Collin Raye, Aaron Tippin, Deana Carter, and Sammy Kershaw. Recently opening for Tracy Byrd on his spring tour, Taylor’s fans can expect more memorable performances throughout the year. Taylor Austin Dye represents the essence of original, authentic country music, showcasing her deep-rooted passion and undeniable talent in every note she sings. With her “real deal” stage presence, loyal fan base, and an ever-growing list of accomplishments, Taylor is poised to become a prominent figure in the world of country music.
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